Redefining Live Baseball Streaming
When it comes to live sports, every second counts. Fans expect to see — and hear — the action as it happens. But traditional broadcast systems often lag behind the real moment, leaving audiences a few steps out of sync with the game. That’s why NBC Sports partnered with Aircast to trial ultra-low-latency streaming during a live San Francisco Giants game at Oracle Park. The results proved game-changing.
Real-Time Like Never Before
During the trial, Aircast delivered video and audio with latency far faster than standard broadcast streams. By cutting out unnecessary steps like re-encoding and segment packaging, Aircast kept live feeds almost perfectly in sync with the action on the field.
For fans, this meant a smoother, more immersive experience. For NBC Sports, it demonstrated the potential to enhance production workflows and bring audiences closer to the game than ever before.
Elevating Both Fans and Broadcasters
For fans: Real-time feeds kept the stadium experience aligned with at-home viewing, reducing the frustrating lag often seen on mobile and digital platforms.
For broadcasters: Aircast’s breakthrough latency enabled greater synchronization across production systems, opening the door for more innovative fan engagement tools.
A Glimpse Into the Future of Sports Streaming
The successful partnership with NBC Sports showcases how Aircast can transform live baseball broadcasts — and by extension, all live sports. By syncing live moments with near-perfect precision, Aircast ensures that “live” truly means live, wherever fans are watching.
💡 Want to explore what Aircast can do for your next live event? Talk to our team today.
